Friday Field Notes: 2/14/2025
Happy Friday, folks.
And happy Valentines, Galentines, Palentines or whatever you’re celebrating today.
Alright, I’ve been gone a few weeks. Travels with the Army and then the flu really did a number on me.
That’s ok, I’m alive.
One of the things they don’t tell you about solopreneurship is that you’ve got to grind it out anyway.
No one is coming to save you.
That’s something I’m sure agency owners have felt before. Self-rescue is the often the only way.
In the Army, we have 3 levels of support for when a vehicle goes down.
Self-Recovery: You us a winch or some kitty litter under the tires and get yourself unstuck.
Like-Recovery: Another similar vehicle can use tow straps or by rolling you over to get you unstuck.
Dedicated Recovery: We need a tow truck or something specific to save the day.
I’ve always liked using this in my personal life because it frames how bad your problem is.
“Is this something I can get myself out of? Do I need a helping hand? Do I need a doctor or therapist?”
For many agency founders, you can get yourself unstuck. Read some books. Listen to a podcast. Then take action.
Other times, you need more than that.
That’s when coaches can be incredibly handy.
And while this sounds like a promo for my services, I actually want to invite you to the Dynamic Agency Community.
Just on our weekly Q&A this week, we had 3 other agency coaches ready to help work through challenges.
I’m truly trying to build a community where we can get you actual answers to your most burning of problems. And that means including as many other experts as I can.
You can join now for just $97/year.
I feel like that’s a steal for the access we’re offering.
Check it out at DynamicAgency.Community and hit me with any questions.
Lessons Learned This Week:
1. It doesn't take time to make decisions, it takes information.
This is extra timely, as this week, decision-making has been a strong theme.
I wrote a LinkedIn post on it.
If you had all the information you needed to make a great decision, you could make it right now.
Therefore, asking, “What information would make this decision easy?” is a great way to speed up your entire process.
2. When the person giving feedback has your best interest at heart, it's a gift. Otherwise, it's just criticism.
I used to think feedback was a gift until seeing “feedback” on social media.
Criticism might be right, but often it's just an opportunity for someone to make themselves look good.
This framing makes it easier to not take things personally when the haters show up.
3. Don't work longer than necessary. Work with incredible focus when working. Then be done.
I finished work before 5 every day this week.
A huge part of me said, “You’ve got more time to get stuff done,” but given my body is still recovering from the flu, I took the opportunity to reframe and give myself some grace.
Hopefully, this helps you do the same.
But puttering around for a few hours is nowhere near as valuable as sitting down with a deliberate focus and crushing your workload.
I see a lot of agency owners who brag about working crazy hours, like its a badge of honor. You’ve probably seen it too.
I’m more impressed by the agency owner who works only as many hours as they want to and still gets everything done.
Time doesn’t create results. Focus does.
Content I Enjoyed:
If you don’t follow Jason Calhoun, you should. His own marketing is hilarious and it demonstrates the value he can provide.
This is also a great example of a Permissionless Demo. Hook prospects with the service you provide.
Jason will be joining for an episode of Agency Forward soon, and I couldn’t be more excited.
Quote That Slaps:
“Everyone must choose one of two pains: the pain of discipline or the pain of regret.”
- Jim Rohn
I’m not sure if everyone has felt that regret that comes from knowing you could have done something different, but it’s legit, and it’s painful.
I’d much rather spend some sweat equity now to not have to deal with that feeling.
Content Roll Up:
Have a great weekend!
Comment and share any of your learnings this week!
