Friday Field Notes: 3/14/2025
Happy Friday, folks.
How often do you run an Attention Audit?
Your attention is one of the most valuable assets you own. Where you apply your attention, you see growth faster.
I ran one of these on Sunday and had one of my most productive weeks in a long time. I became hyper-aware of the areas where I’m wasting time or losing focus and reined those in.
10/10, will continue doing quarterly. Maybe even monthly.
One of the reservations I’ve heard from a friend was, “But I don’t want to be constantly in ‘go mode.’”
Me neither. But how often are we actually making recovery productive?
We sit in front of the TV while simultaneously scrolling Instagram on our phone, never actually relaxing, just staying fully stimulated.
An Attention Audit helps you become far more deliberate in how you use your time. So when you’re trying to relax, you actually relax. When you’re trying to work, you’re super productive.
Give it a shot and let me know how it goes.
Lessons Learned This Week:
1. Bring in the experts.
A client had a pricing question that I didn’t have the best answer for, so I brought in Peter Giordano III, a pricing expert, to assist.
Not only did he provide immense value, but he reminded me of how much value experts can provide. I participated in the meeting as he asked different questions and quickly got to the heart of the matter.
Experts spot patterns in their space faster than anyone else. Find your expertise and make it known so you become the go-to person for that area.
2. Fortuna’s Veil
Alright, I made up the name for this one because I couldn’t find anything about it, so why not use the Roman goddess of luck’s name.
The idea:
It's easier for people to assign luck and happenstance to explain their current situation rather than accounting for every past choice that led them here.
Bad luck vs. Bad choices.
We’ll often have something happen to us or our business, and we’ll say, “Ugh, of course this would happen,” and just accept it as fate.
When in reality, the reason you lost that client. The reason your star A player is taking a better opportunity. The reason your offer isn’t selling.
All of it because of the choices you made prior.
3. If you don't know your options, you don't have any.
Also read: If you don’t know what direction to go, you’ll stay in place.
The easiest way to become aware of your options is to become proactive in your business and life.
Event I’m Promoting:
Alright, it’s technically a few weeks old, but I just saw.
I love the concept of Value on Investment. There’s not always an easy way to trace the financial return, but there can be tremendous return in other value.
I was on a podcast last year that led to multiple clients, multiple other podcast invites, and an invitation to speak at a live event.
Amanda is onto something.
Quote That Slaps:
“Don't judge people by their mistakes. Judge them by how they respond to their mistakes.” - Scott Adams
Everyone is going to screw up. How they own it and make reparations is what truly matters.
Content Roll Up:
Have a great weekend!
Comment and share any of your learnings this week!
