Friday Field Notes: 4/25/2025
Happy Friday, folks.
How often have you looked at your business and said, “Something needs to change.”
It’s natural. You’re in it every day. You see things others don’t.
Quick caution: Most agency owners are addicted to change. If this is a compulsory need to change, take a minute to think about it. We’re talking deliberate change in this spiel.
We don’t want to stay stagnant. That’s where agencies die.
When you do have that feeling, it’s often because you’ve unlocked an insight.
Embrace it, but also explore it.
How did we learn we only like these types of clients?
How do we know this service is the best one to focus on?
Why do we want to maintain our team size?
Understanding the details behind these needs for change often paints clarity in your business that no amount of coaching can create.
Reminder:
The biggest thing I want to put on your radar right now is the All-In Agency Summit.
It is coming to you May 1st, and we have 25 agency advisors and experts presenting on a wide range of topics.
The event is 100% free and runs all day.
For all attendees, I'm also sending the event playbook that I use to run these summits in case event-led growth is your focus.
You can sign up right now at allinagencysummit.com.
Lessons Learned This Week:
1. Don’t discount. Make them earn it.
Bartering is a great tool.
If someone can’t afford your services, you can always reduce the scoping from your side to find something they can afford.
You could also request they do other things. For example, if they’ll help you create a case study with video testimonials, you can reduce the price because you’re being compensated in other ways.
There was a study that showed when people have to enter a coupon code, rather than having it automatically applied, they appreciate the price more.
Worth considering in your business.
2. Where does your attention go?
I run an attention audit quarterly. It’s super helpful.
But even in the day-to-day, understanding where your attention goes can unlock more than just productivity.
If you’re a focused agency, you’re probably thinking about things your clients care about. When something scrolls through your feed or pulls your attention in the wild, you should be studying what about it hooked you.
If it worked on you, it’ll likely work on your audience. If you can replicate that, you’ve got another asset in your kit bag.
3. Are you hiring A players?
There’s a theory that A players hire A player and B players hire C players.
The B players can’t control their egos and hate being outshined, so they hire people who’ll perform worse than them
A players want to be surrounded by A players, so they’ll keep finding the best of the best to continue raising the bar.
Quote That Slaps:
“Retention isn’t an accident.” - Me
Content Roll Up:
Have a great weekend!
Comment and share any of your learnings this week!
