What Makes a Great Offer?

Nothing sucks more than having an offer that nobody wants. 

Also sucks when people want the offer, but you're not actually gonna make any money from it.

In this article, I’ll share three things that every offer needs so you're not wasting time creating something nobody wants that'll make you rich in the process.

1. The offer needs to solve a problem.

It should go without saying that an offer has to solve the problem, but there are a lot of things you need to consider with us. 

First, the problem has to deserve to be solved. There has to be some market need; otherwise, you're not going to make progress. 

I've written a lengthy post on how to find a deserving problem, but briefly, it needs to be Painful, Recurring, Impactful, Solvable, and Marketable. It doesn't need to be all of those things all at once, but rather somewhere on the continuum that says someone will buy this.

The next piece is finding a problem that has some urgency to it. 

Just because someone wants it solved doesn't mean they need it solved right now. So we want to find problems that actually fit into the current story of the prospect. 

Everyone is at a different place within the buyer journey, and offering something to someone who is much earlier in their journey won’t be as effective. 

For example, if you were just starting a company, you don't need a fully bespoke website. You may only need a landing page to generate traction. I'm not gonna spend $80,000 on a website if a $1,000 website will suffice.

To know f this is a problem that needs to be solved, you have to talk to your target audience. You need to be in conversations, in the forums, reading their social post, listening to them on podcasts. You should be doing all the things that give you the full picture of what people actually need.

2. The offer needs to be a transformation.

The best offers provide a transformation for the buyer. 

You're moving them from point A to point B. But if you’re simply driving them from point A to point B, it's transactional. 

If you can actually change who they are–how they see the world now–it's something much more valuable for them.

Karl Sakas has a method of “Think, Teach, Do”. 

The most valuable offers will show someone how to think differently because that’s going to change their perspective on all future problems and drive more results for them over time. 

If you can teach someone how to do a task, now you're making their lives easier. Everything is becoming more efficient. 

When you do the task for them, you’re still saving time, but they’re doing all the thinking. It’s less valuable than if you were to provide everything. 

So, we want to provide the strategic expertise that only we can offer. We need to be the guide in their story. When you can do that, you can serve as the catalyst for their transformation. This leads to a much better outcome for your target audience and is going to grant you much better reviews and testimonials.

3. The offer has to be valuable for everyone.

I choose the word “valuable” on purpose. 

You can have a profitable offer, but if it's not valuable to the client, it doesn't matter. That should go without saying, right? 

But if you’re only thinking about profit, you’re limiting your thinking. There are more things that can be valuable to a business than just making money.

With a self-liquidating offer, you’re trying to generate more leads without needing to spend additional money. This drives down the cost of acquiring new customers and gets your marketing running on autopilot. 

That offer doesn’t drive profit immediately, but it feeds your pipeline. Leads are incredibly valuable for a business. 

Finding what's most valuable to you within a specific offer will help you focus your internal efforts. And knowing why it’s valuable for your audience will focus your marketing efforts. 

Create Great Offers

Not every offer is going to be a banger. But if you have these three things, you’re reducing a lot of the risk of wasted time and money for your agency. 

If you want to see a method for rapidly reducing the time it takes to create an offer and validate it, I’m building something just for you. 

Check out the Snap Offer System and join the waitlist list today.