I’ve been coaching agency owners for years now, and there’s this pattern I keep seeing. Actually, I lived it myself first.
You know that feeling when your inbox is packed, clients are reasonably happy, and referrals trickle in just enough to keep things moving? On paper, you’re doing fine. But underneath it all, there’s this nagging anxiety that one quiet month could throw everything off balance.
That was me for longer than I’d like to admit. I had no predictable pipeline. No real system to keep new work flowing in. Just a lot of hoping that my network would come through when I needed it.
The Problem Most of Us Don’t Talk About
You know what I’ve learned working with dozens of agency owners?
We’re great at delivery. We know how to serve clients, create good work, and solve problems.
What we’re not great at? The consistent, unglamorous work of business development.
I’m talking about the stuff that actually fills your pipeline. Following up with that person who engaged with your content last week. Reaching out to someone right when they’re thinking about the exact problem you solve. Turning sales calls into content that attracts more of the right clients.
Most of us know we should be doing these things. We just don’t have a system that makes it happen without burning out.
Enter Gia
A few months ago, I met Bailey Darling. They’d built something I’d been looking for but couldn’t find anywhere else. It’s called Gia, and honestly, I got pretty excited about it pretty quickly.
Instead of being another tool that gives you a million features you’ll never use, Gia acts like a business development assistant that actually understands how agency owners work.
The core idea is simple but powerful. Every day, Gia scans through your inbox, your CRM, your LinkedIn connections, your prospects’ activity, and your calendar. Then it compiles the top 10 highest-impact actions you should take that day to build your pipeline.
Not 100 things. Not an overwhelming dashboard of metrics. Just 10 smart moves that actually matter.
What This Looks Like in Practice
Let me walk you through what I saw during my demo with Bailey, because it clicked for me immediately.
The Growth Inbox
This is where Gia surfaces your daily priorities. Maybe it noticed that someone you’ve been trying to connect with just engaged with your content. Or a prospect you met three months ago just liked one of your competitors’ posts (which means they’re actively thinking about this stuff right now). Or you have a meeting tomorrow with someone, and Gia has already pulled together company research for you.
You look at each item and decide: is this relevant?
If yes, you take action and tell Gia what you did. If not, you mark it as not a fit. Over time, it learns what matters to your specific business.
The LinkedIn Intelligence
Once you upload your LinkedIn connections, Gia does something really clever. It categorizes them into good fit, strong fit, and really strong fit potential clients based on your ideal customer profile. Then it tracks signals that tell you when to reach out.
For example, I can ask Gia: “Who is a good fit lead that engaged with my content in the last seven days?” And I get a short list of 50 people I should probably connect with. Or I can see who’s engaging with my competitors’ content, which tells me they might be actively looking for solutions.
Content Creation That Actually Works
Here’s something that blew my mind. Gia has a note-taker that joins your sales calls (or coaching calls), and you can use it alongside whatever other tools you have. After the call, it pulls out interesting quotes or insights from your prospects/clients and turns them into content ideas that align with your content pillars.
So that call where a prospect explained exactly what problem they’re trying to solve? That becomes a post. You’re creating content based on real conversations with your actual target market. Not just guessing what might resonate.
Why This Matters for Agency Owners Specifically
I’ve seen a lot of tools come and go in this space. Most of them are built for enterprise sales teams or require a dedicated person to manage them. Gia is different because it was built specifically for people like us.
We don’t have time for complex workflows. We need something that fits into the way we already work. We post content. We take sales calls. We manage relationships. Gia plugs into all of that and makes it more effective without adding a bunch of extra steps.
The integration with HubSpot (or whatever CRM you use) is seamless. The company research before meetings is automatic. The daily prioritization happens while you sleep. It’s like having an assistant who’s really good at business development but doesn’t require management.
How This Fits with What I Already Do
Look, I’m not here to tell you that any tool is a magic bullet. You still need solid positioning. You still need a clear offer. You still need systems that support growth instead of fighting against it.
That’s what we work on inside Dynamic Agency OS. We clarify who you serve, what you sell, and how you deliver it. We build the foundation.
Gia is the execution layer on top of that foundation. It’s strategy meeting action. You know who your ideal client is, and Gia helps you stay connected with them consistently. You know what message resonates, and Gia helps you create content around it without it becoming a second full-time job.
What I’m Offering
So, I’m bullish on Gia, and that’s why I’ve partnered with them, making this a sponsored post. And because I believe in this partnership, I’ve put together something extra for agency owners who want to get the most out of Gia.
When you sign up, you’ll get a one-on-one positioning session with me, lifetime access to the Dynamic Agency Community, and my templates and frameworks that plug straight into how Gia works.
The positioning session alone is valuable because it helps you set up Gia’s ICP preferences correctly from day one. You’re not guessing who you should be targeting. You’re being strategic about it.
The Real Test
Here’s how I think about new tools: does this solve a real problem, or is it just shiny?
For most agency owners, the real problem isn’t that we don’t know what to do. It’s that we don’t do it consistently. We get busy with client work. We let relationships go cold. We post content sporadically. We forget to follow up with warm leads.
Gia solves the consistency problem. It keeps you in front of the right people, helps you create content regularly, and makes sure nothing falls through the cracks. That’s worth a lot.
If you’ve been feeling like your business development is more reactive than proactive, or if you know you should be doing more but can’t figure out how to fit it in, this is worth checking out.
The setup takes about 30 minutes. You connect your calendar, your CRM, and your LinkedIn. Gia starts learning your business immediately. By tomorrow morning, you’ll have your first Growth Inbox waiting for you.
That’s the kind of tool I can get behind. Not something that requires weeks of training or a dedicated person to manage it. Just something that makes you better at the business development work you’re already trying to do.
Go check out getgia.ai and see if it fits your agency. And if you want to talk through how it might work with your specific situation, you know where to find me.
Looks very interesting - no pricing on the website though, and the Ai powered social media thing didn’t work