How I'm Handling Content in 2026 (and how it might help your strategy too)
I created a lot of content in 2025.
Every week, I published a podcast, a newsletter, 1-2 articles, and usually 5 days’ worth of LinkedIn posts.
In June, I added 3 SEO (GEO?) focused blogs a week.
Add the community I run, the ones I take part in, and all of the content I’m engaging with, and it makes for a very busy schedule, with lots of words.
Oh, plus all of the content I created for other people’s stages and podcasts, or the All-In Agency Summit.
Yeah, it was a lot.
And it wasn’t breaking me, but it also wasn’t having the impact I wanted.
I was getting my name out there. I was building an audience. I was even getting traffic from AI. But I want my content to be more impactful.
So, I’m restructuring how I do content in 2026.
This article will outline how I’m doing it and all the details.
If you’re a solopreneur or agency, there’s probably something you can pull from this for your own content engine, so enjoy.
Defining content goals
When I started writing my SEO/GEO content, the goal was purely to get traffic from the LLMs. It took about four months, publishing three times a week with optimized content to achieve that.
And now we’re not talking mind-blowing numbers, but I was able to start being referred to through AI. Now that I have a decent idea of how this works, I’m backing off on that because my goals have shifted.
My primary content goal for 2026 is to hear a prospect say, “I read this [insert content type] and had to book a call.”
To achieve that, I have to spend more time on individual pieces of content to really make them stand out. My issue is less with impressions right now than it is with engagement.
If we follow the theory of constraints and boil this down to the root cause, I think it’s that I’m providing a ton of content and getting visibility everywhere, but it’s not the high-intent visibility that I want.
Too many touchpoints, not enough deep conviction. Too much distribution, not enough dominance.
So basically, the content is working, but it’s not doing exactly what I want. I’d love it if my content was more directly creating revenue.
What “Working” Actually Means
I need to clarify something before I get into the tradeoffs: not every piece of content needs to directly close business.
Good content does one of two things. It either builds trust or it inspires action.
Brand-side content builds trust. It shows people how you think, proves you understand their problems, and demonstrates you have a perspective worth paying attention to. This is the content that keeps you top of mind when someone finally has the problem you solve.
Demand-side content inspires action. It gives people a reason to reach out now, whether that’s booking a call, joining your newsletter, or trying something you’ve shared. This is the content that compresses the timeline between awareness and revenue.
Both matter. The mistake is expecting every piece to do both, or worse, only measuring success by immediate conversions.
My 2026 shift is really about doing fewer pieces that do both better. Deeper content builds more trust because you’re actually solving problems, not just acknowledging them. And when you solve problems in public, you give people a much clearer reason to reach out.
Read this for more thoughts on brand-building content:
The Tradeoffs I’m Intentionally Making in 2026
This shift isn’t free. Any time you change a system that’s already working at some level, you’re choosing what to give up to get something else. And I want to be very clear about what I’m intentionally walking away from next year.
First, I will almost certainly lose some surface-level reach. Fewer Substack posts means fewer weekly impressions. Pulling back on SEO volume means fewer random eyeballs from the long tail of the internet. If I were optimizing for raw attention, this would be a bad plan.
Second, some short-term metrics may dip before they rise. Open rates might fluctuate. Traffic will almost definitely flatten or even decline. There will be moments where it feels like I’m doing “less” even though the work itself is deeper and harder. I’m okay with that.
Third, I’m giving up optionality in exchange for leverage. When you publish everywhere, at high volume, you keep a lot of doors theoretically open. The downside is that very few of those doors actually lead to revenue with any reliability. I’m narrowing the system on purpose so that when someone engages, it’s more likely to mean something.
And I’m actually hoping I regain optionality because of this, because at times, publishing this much content can feel like a cage.
The bet I’m making is simple: I’d rather have fewer people consume my content and more of the right people use it as the reason they reach out.
If that bet is wrong, I’ll know fairly quickly. But if it’s right, the compounding effect over 12 to 24 months is far more meaningful than any spike in vanity metrics.
I’m no longer optimizing for being everywhere. I’m optimizing for being impossible to ignore by the people I’m actually built to help.
Alright, now here’s a breakdown of how I’m executing on this plan:
Substack - Agency Forward
If you’re reading this, then you’re already here. Congratulations!
For the past year plus, I’ve been doing at least one post a week. Most weeks I’m doing two posts with an article on Monday and my Friday Field Notes to wrap the week.
The challenge of doing this much content is that I can’t go as deep as I truly want to for content that makes a difference. There is tons of content out there that people can consume, and I want to have more of a reason than a few interesting ideas. I want to write the content that actually unlocks for readers.
My Friday field notes is going away from Substack. I may eventually decide I miss it, and I’ll continue doing that within the dynamic agency community, but for now, I’m taking that time back.
My weekly posts are also going to be transforming. Rather than one post a week, I’m looking at doing massively deep dives into unique ideas and content once a month. Think about these like the chapters of a book. Except they won’t have the stupid summary that comes at the end of every business book chapter now.
For example, I want to kick off in January with the Agency Constraint System, which is essentially a model I use to quickly find the constraint within your agency and understand the path to solving it.
Rather than giving that topic a 1,500-word article, because that’s all I have time for within a week, I can do a massively deep dive over a month and get something closer to a 6,000-word article that leaves no stone unturned within this process.
I’m very excited for this.
The Podcast - Agency Forward
In case you weren’t aware, I also host a podcast by the same name as this Substack. According to Listen Notes, we’re a top 10% global podcast, which ultimately just means I’ve gotten reviews before.
I’m going to keep doing this weekly, bringing on new guests, doing some solo casts, and once I have my new content structure fully running and operational, I’m considering adding an additional short episode every week.
The biggest challenge I have with podcasting is the clipping of the content. People generally won’t just download podcasts; they will consume the insights that you have. And then when you’ve provided enough reason for them to want to subscribe, then they will go follow every episode.
I need to spend more time clipping good content to put out there on social media, and this is one of the focuses for next year.
Viewership for the podcast has been growing, and I would like to start getting more sponsors for the show.
Blogs - SEO/GEO
I loved that I was able to run a test this year and get traffic from AI coming in. It’s very satisfying to know I can create a test, put in the work, see the results of the test, and then at least have a definitive “yes” or “no” whether we can do something.
I now know that yes, you can create content over a 4-month period so that AI will start sending you traffic when people ask about the topics you’re covering.
There’s probably a faster way to do it, but based on the stuff I was testing, this is where we got.
The problem is that the amount of traffic coming into the site while awesome is not turning into conversions. I would actually need more or better lead magnets, or something to fully capture the attention of that traffic.
The problem with that is that my lead magnets are actually doing great, Snap Offer System is awesome. People subscribing to the newsletter is great. And so I think the traffic that I’m pulling via SEO/GEO just isn’t the same audience that I’m talking to on a weekly basis.
Rather than optimizing for them, I’m just going to focus on the audience that’s already paying me and giving me their attention.
So, I’ll be doing one blog a week in order to show Google and AI that I’m continuously creating content.
Newsletter - The Dynamic Agency Dispatch
I really want to blow the newsletter up next year. There’s something incredibly satisfying about getting a reply from someone who read the newsletter and had a line or the entire message resonate with them.
I’ve been getting a few replies a week, and I feel like if I spent more time focusing on this content, I’d be able to ramp that up. And with that ramping up, turning it into more revenue.
I’m considering doing some content tweaks and providing other elements I think agencies would enjoy, but for the most part, I just want to share more of my ideas.
LinkedIn
I’ve added almost a couple thousand followers this year and I haven’t done any huge promotion to make that happen. I avoid any tactic that feels spammy, like the “comment here to get access” type stuff others use to build their accounts.
All of my growth has been a lot more organic by hosting events, sharing other people’s content, doing the podcast, and just connecting with my target audience.
For 2026, I’m just going to keep doing this. I’m going to keep sharing good content. I’ve gotten a lot better at structuring the types of posts that are going out every day. So I’m trying to ensure every week has:
An audience-based post
A problem-based post
A solution-based post
I found that by hitting at least those three, we’re able to collect data on how our business is running and whether the things that we’re talking about resonate.
The tools I use for content creation
I’ve had a lot of people say they are impressed with how much I’m able to get done. Well, the reason I can publish so much is that I’m using multiple tools to make everything easier.
So here are those tools.
Wispr Flow
First, I’ve shifted most of my focus to using Wispr Flow as my prime dictation tool. I can speak between 140-160 words per minute, rather than the 50-ish words per minute that I’m typing.
Wispr Flow is great because it’ll structure the content, format everything, remove words where I misspeak, and it just makes it so much faster. I am nowhere near a perfectionist when it comes to my content, so I’d rather get my ideas into the world than ensure all of it is perfectly edited.
If you’re a perfectionist, then dictation tools might still have a ways to go before you’re ready to jump in. Still, they’re great for fixing the blank page.
The downside to using a dictation tool is that you have to get in the flow of talking. I find that when I just sit down and try jumping right into it, it can be hard to get in the mindset of writing in the same way as just putting hands to a keyboard.
Make.com
One of my favorite workflows and something that I share with my clients is a scenario in Make.com to create blog content.
And it’s actually pretty simple. In a Google Sheet, you give it a keyword or question, and then everything that you want to go into the article in the corresponding cell. Then it turns those thoughts into a content brief similar to what you would hand a team member to be able to create the exact content you’re looking for.
That prompt feeds the output into an article writer, which feeds it to an intro and outro optimizer, then into a voice optimizer. I added a Claude module because I found Claude was a better writer as far as nailing the way I want to write, but some clients remove that one.
It then feeds everything into a Google Doc so that you can jump in and do all of your editing.
The important thing to remember here is it’s taking my thoughts around a question and just reorganizing them. I’m spending probably 5-10 minutes just talking to the computer to give it all of my thoughts about that topic.
If you want generic content, just have it create content based on what it thinks. But I promise you that’s not going to do anything for you.
ChatGPT
Of course, I’m using ChatGPT for content. Everybody is using this in some way.
I’m using it in two predominant ways:
First, as a thinking partner. I’ll give it my thoughts and have it challenge me around that thinking. It’ll poke holes in my logic. It’ll give me ideas for where to go deeper or things that my target audience actually cares about within this.
I’m a talker-outer, so having a virtual friend that I can call on to just get through my ideas is incredibly helpful.
Second, I create a lot of custom GPTs. Every time I use the word “every,” it means I can turn that into a GPT to speed up my workflow. I have GPTs for creating LinkedIn content, quick hooks, community posts, and more.
The GPTs are fully trained on how I do things, and I feed them enough examples that I know the output is going to be very close to what I would want and do on my own anyways.
Gia
Full transparency, I have partnered with Gia because I love this tool so much.
Especially for coaches and agencies, a lot of your content should be coming from the things that your clients are actually saying right now, because that’s the stuff that’s going to resonate the most with prospects.
Gia joins Zoom calls as a standard note taker, but when a client asks a question of me, it takes my answer and turns that into content.
It’s been trained on how I write, my tone, the subjects that I want to be tackling. And it takes very little editing to get this content in a place where I want to publish it.
When you couple that with all of the signals that Gia provides based on LinkedIn followers, my ICP, and other bits of information, I think this tool is a godsend.
Transistor
I use Transistor.fm for distributing my podcast. Love the platform, super easy to use, and for $20/month, I’m getting a ton of value from this thing.
Motion
Motion is less of a content creation tool and more of a planning tool for myself.
I track every task for my business and personal life inside Motion. Every Sunday I build out my week. Make sure all of the tasks are assigned with priority, how much time I think they’re gonna take, and I make sure they’re in the right projects.
That’s the last time I have to think about planning my week.
For every other day, I just sit at my desk and do the task that’s in front of me, and so I’m able to stay incredibly productive.
I also have recurring tasks set up so that I can stay on top of the content that needs to go out weekly.
I’ve been using Motion for a few years now, and it is one of those tools that I cannot live without.
My Content Gameplan
So, hopefully this is helpful for someone. I really enjoyed creating so much content because I do feel like I learned a lot. And when people say, “you’re not doing enough,” I know what the levels of my own production feel like to be able to potentially do more.
For 2026, I will be publishing one Substack article a month that will be an in-depth dive into a specific system and framework that I have created. I will be creating one newsletter, one podcast, one SEO/GEO blog, and 5 days of LinkedIn posts.
That’s 25 pieces of content every month.
Add in my speaking engagements that are already on the books. Any guest podcasting or any other shared content, and I’m satisfied with this level of output.
If you have any content requests of me or want to hear more about certain topics, I strongly recommend you join the Dynamic Agency Community where we’re continuously talking about a lot of ideas.
I hope you have a great rest of the year, and we’ll see you in 2026.
